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<center><img src="http://www.ultimatedisney.com/images/mickeytwice-header.jpg">

<b>Mickey, Donald, Goofy and Friends Star
In Disney’s All-New Animated Holiday Treat

MICKEY’S TWICE UPON
A CHRISTMAS

Premiering on Disney DVD and Video on November 9</b></center>

BURBANK, Calif., July XX, 2004 – This Christmas, find out who’s been naughty and who’s been nice in
an all-new Disney holiday celebration, <b>MICKEY’S TWICE UPON A CHRISTMAS</b>. Mickey, Donald,
Goofy and their pals star in an all-new, original animated movie about the importance of opening your
heart to the true spirit of Christmas. This collection of five heartwarming and hilarious holiday tales
premieres on Disney DVD and video on November 9, 2004. Available for $29.99 (S.R.P.) on Disney
DVD and $24.99 (S.R.P.) on VHS.

On Disney DVD, <b>MICKEY’S TWICE UPON A CHRISTMAS</b> includes a full line-up of great bonus
features for the family. Included are the “Guess What Donald is Singing?” sing along game, the “Santa’s
Workshop Challenge” game and “Santa’s Sort” game; the comic “All Things Deleted” behind-the-scenes
secrets, the “Inspiration on Ice” featurette with superstar Michelle Kwan, and a DVD-ROM holiday cards
maker.

In a Disney first, <b>MICKEY’S TWICE UPON A CHRISTMAS</b> features the debut of Mickey Mouse and
his friends in full computer-generated-animation. Over 75 years after making history as the first animated
character to employ synchronized sound, Mickey Mouse remains as popular as ever, and now Mickey and
Disney’s classic characters Donald Duck, Goofy, Pluto and more can be enjoyed in the state-of-the-art,
wondrous 3D “CGI” world.
Directed by Matthew O’Callaghan. Produced by Pam Marsden-Siragusa.

<b>MICKEY'S TWICE UPON A CHRISTMAS</b> features five wonderful holiday tales:

In <b>BELLES ON ICE</b>, figure skaters Minnie and Daisy are best pals, but each thinks they're the star of the
big ice show. A battle for skating supremacy ensues, each trying to top the other with more daring and
spectacular moves. It's all fun and games until someone gets hurt, though, and they find that it's better to
share the spotlight than to steal the show.

It's <b>CHRISTMAS: IMPOSSIBLE</b> for Huey, Dewey, and Louie when they realize they may be left off
Santa's good list this year. There's no time left to mend their ways, so their only course of action is to
break into Santa's workshop and write their own names on the list. By the time their mission is complete,
however, they learn a valuable lesson about selflessness and giving.

<b>CHRISTMAS MAXIMUS</b> finds Max bringing his college girlfriend Mona home for the holidays to
meet Goofy. He begs his Dad to make him look good, but Goofy's over-the-top antics make Max
mortified with embarrassment. However, Goofy's heart is in the right place as usual, and by the end Max
sees that his Dad has won Mona over just by being himself.

In <b>DONALD'S GIFT</b>, our long-suffering duck just wants to stay home and avoid the hassle of Christmas.
But Daisy and the Nephews drag him to the mall, where a particular Christmas carol follows him
everywhere and drives him bananas. He destroys half the mall trying to escape it, but finally gives in and
lets the music and spirit of Christmas into his heart.

In <b>MICKEY'S DOG-GONE CHRISTMAS</b>, Pluto decides to run away after accidentally destroying
Mickey's prized Christmas decorations. He inadvertently ends up on a train to the North Pole, where he
falls in with Santa's Reindeer and is soon having the time of his life. But as Mickey searches frantically
for his lost pup, Pluto is missing his pal as well - and when they reunite, they've both learned that being
together is more important than anything else at Christmas.

<b><u>Bonus Features:</b></u>

<b><u>ALL THINGS DELETED</b></u>
Behind-the-scenes secrets about everything that was deleted - and some things that were not.

<b><u>WHAT IS DONALD SINGING?</b></u>
Figure out what carols Donald is singing, then sing along with him!

<b><u>SANTA’S SORT</b></u>
Inside Santa’s workshop, guess which slot the package will come out next.

<b><u>INSPIRATION ON ICE</b></u>
See how Olympic star Michelle Kwan inspired the animators.

<b><u>DECORATE YOUR OWN MENUS</b></u>
Interact with the DVD main menu screen.

<b><u>SANTA’S WORKSHOP CHALLENGE GAME</b></u>
Sneak into Santa’s workshop to get your name on his “Great List.”
DVD-ROM Holiday Printables

<b><u>STREET DATE: NOVEMBER 9, 2004</b></u>
<u>Suggested Retail Price</u>: DVD: $29.99. VHS: $24.99.
<u>Direct Prebook</u>: September 14, 2004
<u>Distributor Prebook</u>: September 28, 2004
<u>Rated</u>: “G”
DVD Bonus features unrated and subject to change.
<u>Feature Run Time</u>: Approximately 68 minutes
<u>DVD Aspect Ratio</u>: Widescreen 1.78:1 formatted for 16x9 televisions
<u>DVD Sound</u>: Dolby® Digital 5.1 Surround Sound
DTS 5.1 Digital Surround Sound
<u>VHS Aspect Ratio</u>: 1.66:1, formatted for 16x9 televisions
<u>VHS Sound</u>: Dolby® Digital Surround
<u>French language track</u>: Available on DVD, on separate VHS edition
<u>Spanish language track</u>: Available on DVD, on separate VHS edition

<b>MICKEY’S TWICE UPON A CHRISTMAS</b> features Disney’s FastPlay and EasyFind menus.
Disney’s FastPlay puts viewers in control of how they watch their DVD. Once the disc is inserted into
the player, Disney’s FastPlay starts to play automatically, allowing viewers to sit back and relax.
Disney’s FastPlay will automatically play back select previews, the feature presentation and select bonus
features.

Disney’s EasyFind menus are an exclusive new menu system available only on Buena Vista Home
Entertainment DVDs. EasyFind menus provide consistent categories and graphic icons for easy
identification of bonus features. EasyFind simplifies the search for favorite bonus features.

<font size="4"><a href="http://www.amazon.com/exec/obidos/ASIN/B00006JZI2/thehomeimprovemz"><img src="http://www.ultimatedisney.com/images/mickeytwice.jpg">
<b>Pre-order <i>Mickey's Twice Upon a Christmas</i> on DVD from Amazon.com</b></a>

<a href="http://www.ultimatedisney.com/mickeystwice.html">Read our <b><i>Mickey's Twice Upon a Christmas</i> DVD Review</b></a></font>

Thanks for the Press Release, Luke! I hope this wasn't discussed before, but does anyone know exactly why Disney decided to make this CGI?

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Quote from this article at VFXWorld:

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And why not??

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I don't mind at all if there are some projects that are done in CGI but nobody in their right mind thinks that CGI should completely take the place of traditional 2D handdrawn animation. EDIT: I just noticed that reyqulia's siggie says pretty much the same thing I just said.

I actually wonder if it's the look of 2d animation that is so precious to everyone or the tradition of the handdrawn animation. Because... CGI can capture the look of 2D animation if it is done right... If people only want the look of 2D there sure can be a good market for CGI! I'm not saying handdrawn animation should go, but I really support CGI.

I bet this is going to be one of those "2D vs 3D" topics again

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I'm sure most people here would be of the opinion of me and Reyquila: Nothing wrong with either technique but it is wrong to think that one should replace the other. I think Finding Nemo worked good as a computer-drawn feature and I think Brother Bear worked good as a hand-drawn feature.

Cool thanks Luke for the Press relase I am really excited about this movie I am especially looking foward to the Christmas Impoissible and Christmas impossible CANT WAIT!!

Thanks for the press release! I am definitely looking forward to this release as I really enjoyed the first one. The CGI will take some getting used to but from what I have seen it looks good. Gotta love these holiday films...

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-Ursula

"How sentimental. You know I haven't been this choked up since I got a hunk of moussaka caught in my throat."-Hades

Well I do love the look of traditional animation, but I get what you are saying. I also totally agree- if CGI can come across looking like traditional animation, or blending with it well, then by all means use it! When it's done like that (Treasure Planet being a perfect example), then it makes for some truly beautiful imagery. You just don't get that with most CGI projects- they go for video game realism instead of the traditional look with a little flare. That's what I don't understand.

Getting back to this particular movie, though, I still think of it as a sequel to Mickey's Once Upon A Christmas, even if it's technically not- I don't really like the swapping of horses mid-stream, but I guess I can let it slide for something that's more like a package feature than a continuing story.

-Aaron

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• Author of Hocus Pocus in Focus: The Thinking Fan's Guide to Disney's Halloween Classic
and The Thinking Fan's Guide to Walt Disney World: Magic Kingdom (Epcot coming soon)
• Host of Zip-A-Dee-Doo-Pod, the longest-running Disney podcast
• Entertainment Writer & Moderator at DVDizzy.com
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I will be buying this DVD because I loved Mickey's Once Upon A Christmas so much but I hate the 3D type designs. I am not impressed I'll put it that way I hope you guys all love this DVD~

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Hopefully this will not mean a complete replacement of 2D animation, but for me it will be a very interesting experiment to see the characters in 3D (having not been to the PhillarMagic or whatever it is called).

I know many have written it off already (as all good fans do), but I hope others - like me - are at least a little bit curious to see how well the whole experiment goes. The little bit of footage we have seen so far looks OK, actually.

What worries me more is the dumbing down of DVDs. There are even fewer "adult" features on this one (although the deleted scenes are sort of worthwhile).

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Well, this release is supposed to appeal to kids, so this is no surprise at all.

The thing that I find odd is that the deleted scenes are described more like some sort of "making of" featurette than actual deleted scenes, and it's bizarre that they tout: "everything that was deleted - and some things that were not". And, yeah, the disc sounds extremely fluffy, even by DTV standards. I'm still looking forward to this, though.

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Kelvin

My Blu-ray Collection

All of their releases are meant to appeal to kids. Actually, more to the point, their DVDs are proudly presented as "family friendly". Adults tend to be part of a family too, so I just wish there was something there for the rest of us to enjoy when we have finished watching the film.

As much as some of you disliked Shrek, at least the DVD presented the "kiddy activities" on one disc, and all the technical behind the scenes stuff on the other with 2 versions of the film (P & S + WS). Finding Nemo and several other Disney discs did this as well.

I'm not saying every disc should have this (and there is already a thread discussing these very points so I won't go into to it much here), and this film is quite clearly aimed at a younger DTV audience. However, Disney should recognize there are a lot of "older" fans of ALL their titles, especially if they continue to claim that they cater to "families".

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I really think this DVD is aimed just a little above the Barney crowd. If there are "adult" features available for some DVDs then they should be made available, but I can't imagine that there's really adult features pertaining to Twice Upon a Christmas that are somehow being held back.

I always take bonus features as just that: bonuses. I never feel like I have any right to demand bonus features. They never had to exist in the first place. Every movie ever made could have come with nothing but the movie and we would be none the wiser. It's like the advice to not feed the bears because then they will think humans will always be around to feed them and eventually the bears might think it's perfectly fine to burst into a human picnic and take food by force.

So uumm.. people who buy the VHS are gonna watch Mickey squished in their 4:3 tv's?

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Looks good! Thanks Luke for the press release. Glad to see my friend DTS! That deleted scene featurette sounds... uhh, OK. The rest is fluff. THe CGI we've seen looked good to me, and I'm looking forward to picking this one up.

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- Paul

Yeah, that's curious... Anamorphic widescreen on DVD?!
By the way, it seems Disney started using the same masters they use for the DVDs on the VHS'. Here in Brazil, at least, the last releases have been in letterbox widescreen (Brother Bear, Lion King 1 1/2).

I hope so!

[tangent]VHS should have always been in letterbox. A few were, and I always preferred it- even at a young age. If people would have had no other option but widescreen, they would quickly have come to get used to it, would probably better understand it by now, and the pan & scan revolution would never have begun.[/tangent]

-Aaron

_________________
• Author of Hocus Pocus in Focus: The Thinking Fan's Guide to Disney's Halloween Classic
and The Thinking Fan's Guide to Walt Disney World: Magic Kingdom (Epcot coming soon)
• Host of Zip-A-Dee-Doo-Pod, the longest-running Disney podcast
• Entertainment Writer & Moderator at DVDizzy.com
• Twitter - @aaronspod