http://www.stitchkingdom.com/disney-mov ... ere-21844/
As I've made pretty clear in earlier discussions, I'm very excited about this next step in digital distribution. I know there are strong opinions both for and against it, but that is not what this thread is for. Rather than argue the merits of digital distribution, this thread is for sharing how you think Disney ought to handle Disney Movies Anywhere, if you had your way.
I'm just curious to see what everyone wants out of the ever growing digital age. What devices do you see yourself using most? Where do see physical media fitting in? What do actually want the Disney Movies site and app to look like, and to work like?
Here's how I see Disney Movies Anywhere:
Buying Movies
Being a collector, I still find having something tangible very valuable, and I like to be able to give movies as gifts. Giving a digital movie as a gift isn't very exciting, so the way I see buying a movie in the future is by buying some sort of collectible, and along with that you receive a code to unlock that movie in your account. So, for instance... If Cinderella were the movie, you could buy a number of collectibles, like the ones they've just released on DisneyStore.com. For a little girl, you could buy a Cinderella doll. For a boy, a plush of Jaq and Gus. For an adult collector... a glass slipper replica, limited edition art print, or maybe something like the Steelbook cases they've been releasing that houses litho prints or a storybook. You would of course also have the option to buy just the digital copy alone, but all of these options would come with a code to unlock the movie.
When you unlock the movie, it would allow you to access and stream the film on any device by signing in to your DMA account. Obviously the app would be on all Apple devices and you could access it through a website, bu more importantly, the app would be available on TV devices, like Apple TV, PS3, Xbox 360, Wii, etc. Depending on your device and connection speed, the films would stream at up to 1080p.
The App
The app itself would have an icon of the Castle, much like the current iTunes Store icon. When you started the app, it would show a very quick version of the castle logo as the loading screen and go straight to the menu.
The menu would be focused on organization and groupings of movies. You would be able to choose to browse movies a number of different ways. Everything would be icon and image based, rather than text or lists. There would be icons for WDAS, Pixar, and other studio-based groupings. There would be franchise groupings... Disney Princess, Pirates of the Caribbean, Toy Story, etc. There would be a section for short films, and a section for classic live action.
Navigating the App
When you select a group, like WDAS, you would then choose a movie from the next menu. It would again be poster images (although lists would be an option), and you would be able to choose to sort by name, release date, or other options. ALL of Disney's films would appear here, even the ones you have yet to purchase. (There would be a separate section for "My Movies"). If you selected a movie you dont own yet, it would take you to a page with buying options. This system would be an effective marketing technique ("I'm only missing three movies from this section!") effectively educating customers on what they don't yet own, while also catering to collectors in the sense that entire "canons" or series would be listed.
When you select a movie, you are taken to that movie's page. Using Cinderella as an example, the page would showcase the films logo and main characters, with the "Play Movie" option highlighted. On the same page, you also see selection options for any sequels, shorts, or bonus features. If you didn't own the sequels, they would still show with buying options. Bonus features would be unlocked when you purchase the movie, and more could be unlocked other ways... almost as prizes for games or for watching other bonuses. With this page setup, everything would be very franchise focused, allowing the original films to be showcased along with any related materials. Bonus features would include ALL of the previous releases bonus features, as well as new uploads periodically.
Your Account
All of this content would all be available on any device you access, by simply logging in. It would also be linked to your other Disney accounts, and content would be available based on your entire online Disney presence. For instance, exclusive bonus features or classic films would only be available to D23 members. If you booked a vacation on DisneyWorld.com, the next time you play Cinderella, there would be a short clip before the film of Cinderella from the parks - "We're excited that you'll be joining us here at Walt Disney World soon! We can't wait to meet you! Enjoy the movie and we'll see you soon!" Everything would sync across all your accounts and all your devices.
That's all I got for now. I'm really curious to her what people think about these ideas and I'm even more curious to see how Disney handles this project when they finally launch Disney Movies Anywhere.
Share your ideas of what you want to see out of DMA
