goofystitch wrote:
akhenaten, there are actually a ton of TV spots at the moment. There was one during the Super Bowl, and now they are everywhere. Disney is even shelling out the cash to pay for add space during "American Idol", which played a MTR commercial on Tuesday. Wednesday's "Lost" also included a MTR trailor, which came in at number 9 in the ratings. Disney seems to be paying the large bucks for prime add space. Also, I can hardly watch a syndicated show like "The Simpsons" or "Malcolm in the Middle" without seeing at least one TV spot. I'd say it's safe to say that Disney is rivaling Pixar's add campaines for MTR. The trailor has been attached to any move I've seen rated PG-13 and under, I see adds in every magazine I open, and the TV spots are everywhere. I'm really impressed with Disney.
This is good. Very, very good. I'm pleased Disney is taking MTR seriously (it didn't seem to with HOTR

). Of course, you see none of this stuff in Malta, but last time the TV was turned on and muted, and on a channel called "Jetix", which I believe is British. In a space of 20 minutes I think I spotted 2 TV spots for MTR.
I haven't seen anything on Italian TV though (since Malta is so close to Italy, we get the Italian channels free-to-air, the Italians have to pay for them lol

), whereas at the time of Chicken Little's release I remember seeing a lot of promotional tie-ins for it, such as Kinder Sorpresa or McDonald's.
The only ads movies get in Malta (apart from foreign TV stations

) are maybe from a little TV program called "Flicks", which airs on a local Maltese TV Channel, and from Maltese McDonald's TV Spots (Happy Meals with Disney Toys). But this year they won't even be getting the latter as I believe Disney quit their McDonald's relationship.
BTW guys, I'll keep you informed as to how MTR is performing specifically in my country. It's opening next Friday!!

(well...duh)