disneyprincess11 wrote:DisneyEra wrote:I'm glad "Big Hero 6" won't go through any crap like this.
That's the problem. Big Hero 6 is especially targeted at
boys, who are of course love superheros and Marvel fans. Disney has nothing to worry about about BH6.
On the other hand, Frozen is a fairytale and
boys hate fairytales. Moreover, sadly today,
kids are brainwashed to crap like the DC shows and stupid garbage like Beverly Hills Chihuahus and Air Buddies. So, of course, when they see a goofy snowman...ice-skating?...., they will laugh. Because it's a goofy snowman, ice-skating. And of course,
all kids movies today have over-the-top marketing like farting or getting hurt like a Dreamworks or Fox movie, so that will be attracted to kids.
So, thinking like a kid (and think of Tangled
which was a massive hit because of the lousy marketing), would you be attracted to a trailer of a stupid snowman or a big, musical epic trailer which gives the story away?
I Agree. Here is some of what the Los Angeles Times said in March 2010 when Rapunzel was changed to Tangled "Rapunzel gets a restyling for boys" by Dawn C. Chmielewski & Claudia Eller:
Princesses have played an integral role in Disney's animation division since the 1937 debut of "Snow White & the 7 Dwarfs all the way to last year's "Princess & the Frog". Princesses & other female protagonists helped lead the 1980s and '90s revival of the animation unit with "the Little Mermaid" & "Beauty & the Beast" & "Mulan".The difference between those releases & the "Princess & the Frog" is that those earlier films weren't marketed as princess movies.
The female characters emerged as a brand only in 1999, when Disney Consumer Products lumped 9 of the favorite Disney princesses together to sell toys, clothing & other merchandise. That licensing business accounted for $3.7 billion in retail sales last year.
About those stupid movies, they're just fads! First it was Scooby Doo, then Chipmunks & now it's Smurfs!
As for Tangled, i'm glad it turned out the way it did. Have you ever seen the "Rapunzel Unbraided" clip on youtube? Thank God it wasn't like that. The marketing/name switch for Tangled worked! It fooled the mainstream audience into thinking this was another Shrek-like film when it was actually a modern fairy-tale musical! To me it was Disney's best marketing for an animated film since Lilo & Stitch.
And as for Big Hero 6, while it is a Marvel property, it's still obscure! The video-clip of San Fransokyo on youtube has recieved about 2million hits, but most people are not looking forward to it or know anything about it. But Marvel is now gender-neutral. I see women today wearing Marvel shirts, you would have never seen this like 15 years ago.
If WDAS releases a Frozen teaser trailer with Olaf front & center, bad word-of-mouth could spread! Just the site of this character can turn people off & he will be the first introduction most people will see when they're first exposed to Frozen