Lazario I love your picture. "Mayer should know the price I pay!!!"
Thank you. (And... secret-time: I don't actually like the movie. It's just this image, clearly a promotional thing or behind the scenes snap, that really struck me as interesting.)
(Posting it here this way as reference, I'm changing my avatar today.)
Dubbing lines for a Cinderella trailer isn't new. They did so in 1987:http://www.youtube.com/watch?v=UytzVcVbqZI
Oh GOD I know that. I wish I could forget or not care. But this time, literally (I noticed), that they chose to remove ALL of the film's original identity from marketing except for the animation. Which means they thought the animation would work in today's (shitty) brand of moviemaking but nothing else about the movie would. But they are selling a movie made in the late 1940's. They should KNOW that and they should also know that everyone else knows it's an old movie. If they're doing this because American children are so poorly educated- it makes them look like bigger idiots than the way they clearly feel about the people they're insulting. I don't expect commercials selling cereal or cars or beer to be honest and intelligent but an artistic property that is historically respected is something different. If they want to cannibalize the movie, they have their whole Princess Franchise outlet to do that in. But doing this continues to teach people to not respect Disney or anything they did.
And as for them dubbing over lines- well, I remember Peter Pan ads and ads for other films from just a decade ago or less that only dubbed some lines over. They actually left others untouched. And you also got the original music. It also bothered me that the ad wasn't trying to sell the movie as a package. If it's any kind of anniversary thing, which they always say it is, they should be trying to sell DVD Bonus Features. The trailer itself could literally be viewed as an attack on the movie with very little persuasion on my part.
I mean it's definitely dumb, but it's just the trailer... Half the time when NEW movies come out their trailer has dialogue and music that isn't in the film.
You have an interesting point here. You're saying Disney is selling Cinderella the way a studio would sell a new movie. And you might be right.
But when you say dialogue that isn't in the movie, you're suggesting that they include scenes deleted from the movie. This is a long tradition and it has nothing to do with as I detailed white-washing over a film's artistic heritage (you know what I mean). When a Hollywood studio edits together a trailer for a not-yet-released film, they don't know what footage they have will end up in the film or not. The feature film itself is still in editing in another studio or department. This shows what a huge difference there is between selling a movie that is new and one that is an established classic.
4 Disney Atmosphere Images