Even though I do feel Disney is superior to all other animated companies, I find that to be a little hard to believe.
I dunno, some people are so fiercely loyal to a brand that if they're confronted with something that could be that brand, and only has the brand name to support it, they'll believe it's that brand. For example, there was an episode of "Roseanne" where Darlene tells Roseanne that she forgot to get her cereal (some brand name, for the sake of an example, I'll say "Froot Loops"). Then Roseanne tells her she never bought her Froot Loops, she simply buys the cheaper store brand and continually refills the Froot Loops box they have, making Darlene believe that they've always gotten Froot Loops and not knowing the difference.
Also, I remember watching a 20/20 special where they served 5 different types of water, and asked the focus group to rank which was best and which was worst, then revealed what the waters really were (some thought that the regular tap water actually tasted better than one of the special bottled waters). Then they did the same with coffee, but purposely switched a couple brand names to see how the focus group would judge a Starbucks coffee versus an instant coffee versus Wawa coffee, etc.
And of course, there's the famous Pepsi Challenge, where taste testers are given two cups: one Coke, and one Pepsi, and told to try both and say which they prefer (and which they think it is) without knowing which one they had. While Pepsi often edits its commercials for it to be in favor of their product, some Coke drinkers are surprised when they learn they actually "preferred" Pepsi when the reveal is made.
I found an excerpt from this article:
Walt Disney Knew How to Get the Word Out
by Stephen Schochet
5) What's In A Name?: Originally the studio started in 1923 was called the Disney Brothers. The younger, temperamental and risk-taking Walt was in charge of the creative direction, while the older and more cautious Roy, a former bank teller, kept the books. For forty-three years their partnership was a combination of love, ferocious arguments and give and take. In 1926 Walt convinced Roy that they should change the name of their enterprise to Walt Disney, it would make their products more identifiable. A bemused Roy went along with it, sensing his sibling's greater need for fame. The name Walt Disney remained associated with family entertainment even after both brothers passed on.
In 1994 Warner Bros. had high hopes for a feature cartoon called Thumbelina. But preview audiences found it boring, a reaction that bewildered disappointed studio executives. A week later they showed it again with a small change: The exact same film said Walt Disney Presents in the opening credits. The test scores went way up and several people in the audience inquired where they could buy Thumbelina merchandise.
And a page in Jerry Beck's The Animated Movie Guide
cites the incident as well, to John Horn of the Los Angeles Times