FutureShop Ann. Holiday Blu-ray Prom of Disney Iron Pack

[MICKEYMOUSE]

FutureShop Announces Holiday Blu-ray Promotion of Disney Iron Pack


After months of speculation, the product buyer from FutureShop, Brana, has just confirmed there will be a Holiday Program promoting the new Blu-ray releases in collectible metal packaging. However, unlike last year, these will not be SteelBooks, but rather Iron Packs.

Disney chose the Iron Pack as a more cost-effective alternative that maintains the same style packaging used for last year's successful 12-week Disney SteelBook Program. The Iron Pack is very similar in design to a SteelBook and the average buyer seldom notices the difference.

Most information about the releases is unknown at the moment; however a list of titles was made available to us from FutureShop. Those titles include Prince of Persia: The Sands of Time on September 14th, Beauty and the Beast on October 5th and Toy Story 3 on November 2nd.

A few older titles were included in the announcement, but no release dates were mentioned. Those titles include Toy Story, Toy Story 2, The Princess and the Frog and Alice in Wonderland. It is unknown if these will include a DVD copy or digital copy like their predecessors released earlier this year.

http://www.blu-ray.com/news/?id=5010

[Coolmanio]

This is from the executive in charge of special promotions at Futureshop:

This has really been a year in flux with massive changes on the studios side on their willingness to do Steelbooks, how much of international gets involved and what it takes to make a Steelbook happen. Disney has unfortunately decided corporately against Steelbook this year. I can't even give a real explanation to be honest with you. At some point you get angry and it all sounds like excuses. The best way I can describe it is the U.S. got involved to help push exclusive packaging as well and so we can take advantage of economies of scale. In dong so, senior people became involved with Steelbook that were not before, legal teams threw their four cents in, and next thing you know there is no Steelbook program period. Even with all the success we had last year and the excitement you guys all showed for it we just couldn't make it happen. A massive fail.

To make things worse, what was approved was an Ironpak promotion which had made it's way through all the pipelines so far that once this was presented to us and we knew what was up, we had no room to move. The choice we were given was either we take the Ironpaks or you have nothing for these titles. It was a tough decision but at the end of the day I looked at it from the standpoint that as much as I want these on Steelbook and there are many people on here as well, I'd rather these exist in some sort of collectible packaging than not at all. Let the customer have the decision if they want them or not. So that's where things are at. Disney Canada does realize this is a massive fail and understand we need to get back to Steelbook so those are the discussions that are ongoing now. Again I cannot promise anything but we are working towards Tron 2.

The Ironpaks that are coming out are labelled as Disney Collectible packaging. These are the titles that are coming:

Prince Of Persia - Sep 14th
Beauty & The Beast - Oct 5
Toy Story 1 - October
Toy Story 2 - October
Toy Story 3 - Nov 2
Princess & The Frog - November
Alice in Wonderland - November/December

I will definitely get Beauty and the Beast and Toy Story 3, and will post pictures when I get them, but as for the others, we will see.

[Coolmanio]

Toy Story Ironpacks (Toy Story 3 will be available in the states, but the first two are still Canadian exclusives) Toy Story 1 out on Oct. 19, Toy Story 2 out on Oct.26, Toy Story 3 out on Nov.2.

[The Little Merboy]

All 3 of those covers suck!

[ajmrowland]

I'm far more interested in the buzz pack. The other two are just rehashes of the DVD packaging.

[Coolmanio]

Two more:

Princess and the Frog - Nov.9


Alice in Wonderland - Nov 16

[ajmrowland]

Will get for PatF, but Pass on Mad Hatter in Wonderland.

[AladdinFan]

Two more:

Princess and the Frog - Nov.9

Awesome Cover

[Barbossa]

I honestly don't give a hoot. Give us one cover and quite harming the environment by overproducing stuff that is not needed.

[disneyboy20022]

Two more:

Princess and the Frog - Nov.9

Awesome Cover

I Agree...this one I will most for sure track down should it come to best buy

[Escapay]

I don't understand. What's the difference between Ironpack and Steelbook? They look to be the same. Is it simply a different company that makes Ironpacks as opposed to Steelbooks?

albert

[Coolmanio]

Basically. That and it is thicker and heavier.

[Barbossa]

I don't understand. What's the difference between Ironpack and Steelbook? They look to be the same. Is it simply a different company that makes Ironpacks as opposed to Steelbooks?

albert

Well, it's quite clear. The Ironpack was created by Tony Stark.

[milojthatch]

I don't understand. What's the difference between Ironpack and Steelbook? They look to be the same. Is it simply a different company that makes Ironpacks as opposed to Steelbooks?

albert

Well, it's quite clear. The Ironpack was created by Tony Stark.

LOL! You just made my day!

[abenotgabe]

I don't understand. What's the difference between Ironpack and Steelbook? They look to be the same. Is it simply a different company that makes Ironpacks as opposed to Steelbooks?

albert

Well, it's quite clear. The Ironpack was created by Tony Stark.

I appreciated the joke : ) I'm a huge Marvel fan.

[singerguy04]

I just HATE that I can't get the ironpacks without the discs. I already have these films.

I think I am going to start buying them for the DAC though (since I do have Snow White and Beauty and the Beast) and give my previous copies to my friends for cheap. My Best buy still has the Pinocchio PE steelbook, and I'm really liking the looks of the new Princess and the Frog one. Does anyone have any idea where I might be able to find the Sleeping Beauty PE one though? I feel like, i need to know if I can find Sleeping Beauty anywhere before I start trying to get them all.

I generally don't like any of the Pixar ones. They seem so uninteresting compared to the Animated Classic packs. I especially hate the Toy Story 3 one. Why is it just Buzz!?! I'd much rather it just feature the logo or something like the other two. I don't think i'll be that tempted to start collecting them.

[singerguy04]

Does anyone know if Best Buy will be getting the Toy Story, Toy Story 2, Princess and the Frog, and Alice in Wonderland ironpacks yet?

I would really like to get my hands on The Princess and the Frog one...