Is there any chance Disney will come to their senses and change the tilte back to "Rapunzel''?
We can but pray.
I have to agree with Duster and Siren. When I saw that the tagline in the working trailer was "rinse, repeat, rescue" (or whatever - je m'en fou), I cringed at how contrived it seems. Making the film seem like a shampoo commercial or brainless romantic-comedy thoroughly discredits the film from the get-go. I don't expect a deeply serious and faithful adaptation of the Grimms' Fairy-Tales - as sincere as the classics are, even they don't truly fall into this category. Nor do I think that changing the overall setting or genre is necessarily detrimental to the adaptation; look at The Princess and the Frog
or, getting away from fairy-tales, the adaptations and stagings of Shakespeare that don't confine the stories to Tudor Britain or Renaissance Italy. But this title change and its potential marketing plan essentially discredits the potential film. Moreover, it thoroughly discredits the original fairy-tale, as by retitling and ultimately repackaging the adaptation, it steals it from the Brothers Grimm in such a crass way more than any other literary or folkloric adaptation from Disney has done before (and that includes Chicken Little
, which says something).
I wouldn't mind it if Disney changed the title to something involving Rapunzel (heck, don't most people not know who she even is according to market research?
) but included something boyish as well (like Rapunzel and the Secret Tower
or Rapunzel and the Thief
; as far as I'm aware, Disney added the dwarfs to the title of Snow White's story, after all). But obviously, the "promoters" know best, despite the fact that they probably never
could make a film since their imagination is virtually non-existent (read: they all did degrees in such rational and soulless tat as Economics and Physics).