A piece of plastic in a plastic case doesn't cost much, but producing the film itself cost a lot of money. And when you consider the fact that this film hasn't made any money yet, this DVD actually cost Disney a lot of money.kbehm29 wrote:Plus it barely costs anything to make a DVD anyway.
Snow White has already made Disney around $1,000,000 during it's lifetime, so offering $10 off to previous owners won't hurt them so much. Or sending out coupons for box-office bombs like the Jonas Brothers concert won't hurt them either, since they made some money in theaters and will sell more units that way. But the sequel to one of the most successful DTV films of all time? People will buy that without a coupon and to continue the series, it's best for Disney to make as much money off it as they can.
So I would be shocked if Disney ended up giving out a coupon for Tinker Bell and the Lost Treasure. I'm guessing the only other film we will get a coupon for this year will be G-Force.