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<center><script language="javascript" src="http://www.ultimatedisney.com/einstein. ... t></center>

<center><b>THE BABY EINSTEIN COMPANY PARTNERS WITH MARLEE MATLIN ON
THE RELEASE OF ITS NEWEST LANGUAGE TITLE,
BABY WORDSWORTH™
<i>Leading Infant Brand and Academy Award Winning Actress Create Video Exposing Little Ones to
Various Forms of Communication</i></b></center>

BURBANK, Calif. (February 20, 2005) – The Baby Einstein Company, parents’ number one choice for infant
videos, announces the release of Baby Wordsworth™, an innovative new title created to expose children to first
words and the idea that communication can take various forms. Hosted by classic Baby Einstein™ puppets, the title
includes a special guest appearance by Marlee Matlin, Academy Award Winning actress, who introduces little ones
to the concept of language, including verbal, written and sign. Scheduled to launch July 19, 2005, Baby
Wordsworth is the first title in the award-winning Baby Einstein DVD collection to be offered with closed
captions, and is an interactive way to explore, discover and communicate with babies and toddlers.

At nine months of age, babies begin exploring ways to communicate and <b>Baby Wordsworth</b> provides
interactive and meaningful exposure to multiple forms of communication, including non-verbal communication.
<b>Baby Wordsworth</b> introduces little ones to 25 different words from five different rooms of the house. Tapping into
a baby’s natural curiosity about the everyday objects they see in their home -- from the kitchen table and living room
window to their favorite teddy bear and ball -- <b>Baby Wordsworth</b> takes parents and children on an adventure
through the kitchen, yard, living room, playroom and bedroom. In each room, little ones are exposed to various
representations of the specific word being introduced – first the written word is shown, followed by Marlee signing
the word, then the word is said out loud for little ones to hear. <b>Baby Wordsworth</b> also incorporates the core
elements that make the award-winning Baby Einstein video collection so unique, including classical music, real-world
images and engaging puppet shows.

“As a mother of four children, I know how wonderful it is to spend time with your baby and see them
discover the world around them,” said Marlee Matlin. “By partnering with Baby Einstein, we knew we could
bring to life the idea of non-verbal communication to many parents and children. All children, whether hearing
impaired or not, will enjoy this title as a way to discover first words and different ways to communicate. Working
with the company has been wonderful because they understand what is appropriate for little ones and how to
create engaging products that encourage parents to spend time discovering the wonders of the world with their
children.”

In addition to being featured throughout the video, Marlee Matlin hosts the <b>Baby Wordsworth</b> DVD
bonus features including Marlee signing the alphabet in American Sign Language, a chapter with common
phrases in sign language, and various story telling features. The sign language featured throughout <b>Baby
Wordsworth</b> is a combination of American Sign Language and other hand gestures to communicate concepts and
words. As with every Baby Einstein DVD, <b>Baby Wordsworth</b> features multi-language viewing options
including French, English and Spanish.

Recommended for little ones nine months and older, <b>Baby Wordsworth</b> is the 18th VHS/DVD title from
The Baby Einstein Company, the award-winning creator of the infant developmental media category and bestselling
brand of videos for infants and toddlers, from birth. The Baby Einstein Company is the number one
selling infant media brand in the United States. Available at major retailers, the VHS is $14.99 and the DVD is
$19.99 suggested retail price.

<b>About The Baby Einstein Company</b>
The Baby Einstein Company, LLC, is the award-winning creator of the infant developmental media category. The company
is famous for its best-selling Baby Einstein™ brand of videos, books, music CDs and toys specifically designed for babies
and toddlers, from birth. Little Einsteins™, debuting in 2005, is the company’s newest venture, specifically created for the
preschool market. Headquartered in Glendale, CA, The Baby Einstein Company is a subsidiary of The Walt Disney
Company. For more information, visit www.babyeinstein.com or www.littleeinsteins.com.

© 2005 The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, Little Einsteins, Baby Wordsworth and the
Boy’s Head logo are trademarks of The Baby Einstein Company, LLC. All Rights Reserved. EINSTEIN and ALBERT
EINSTEIN are trademarks of The Hebrew University of Jerusalem. All Rights Reserved. www.albert-einstein.org.
# # #

<font size="4"><img src="http://images.amazon.com/images/P/B0007Z9QYE.01.MZZZZZZZ.jpg">
Buy Baby Wordsworth on DVD from Amazon.com

Read our <b>Baby Einstein: Baby Wordsworth</b> DVD Review
</font><br>

<center>

<img src="http://www.ultimatedisney.com/images/a-c/babyword1.jpg">
The Main Menu

<img src="http://www.ultimatedisney.com/images/a-c/babyword2.jpg">
The Bonus Material Menu

<img src="http://www.ultimatedisney.com/images/a-c/babyword3.jpg">
The Puppet Shows Menu

<img src="http://www.ultimatedisney.com/images/a-c/babyword4.jpg">
Marlee Matlin in the bonus feature "Signing with Baby"</center>

Hmm...I doubt anyone here actually WATCHES Baby einstein.

My wife is a sign language teacher. I am sure she will buy it.

Some people on the forum have children or babies okay, Alan.

Yep Alan, I watch some of them with my two year old.

yeah some people do buy this but i don't thinm i even want to watch this

i mean i like little kids stuff but not at that point!!!!!!!!!!!!!!

rs_milo_whatever wrote:yeah some people do buy this but i don't thinm i even want to watch this

i mean i like little kids stuff but not at that point!!!!!!!!!!!!!!

Assuming you meet the 13-year-old requirement to register here, I think it's safe to say you're out of the 1+ demographic. Now if there was Baby Einstein teaches Grammar....

i watch about 1 every day with my 14month old daughter
she loves the puppets and music

we'll buy this one when it comes out

IMHO it is one of the best educational dvd series for babies and toddlers

Alan wrote:Hmm...I doubt anyone here actually WATCHES Baby einstein.

We have, I think, four of them, our 17-month old really enjoys them, maybe watches one every week or two. I was happy to read about this upcoming title.

Found this: http://www.denverpost.com/business/ci_6 ... rce=rotate

A device called LENA (Language Environment Analysis), records words spoken to a child and words spoken by the child, 16 hours a day, and when hooked up to a computer, tallies how many words were said, excluding any noise said by television or another child (hey, compiters are smart). It gives monthly, daily, and hourly counts of how many words are spoken, and then compares them to other children who've used the device in families of college-educated parents ('cause they're the smartest, apparently). The standard is 21,000 to 30,000 words a day, and the idea is that the families that talk the most give kids a much better IQ score later in life. But:

A different type of early- stage child-development tool, Disney Co.'s "Baby Einstein" DVDs and videos, recently came under criticism from a study conducted by University of Washington researchers.

The popular videos, which were created by Denver-area schoolteacher Julie Aigner- Clark and have recorded $200 million in sales, expose infants to images related to poetry, music, art and science.

The study determined that for every hour per day infants spent watching the videos, they understood an average of six to eight fewer words than babies who didn't watch. The product is unrelated to Infoture.

Aigner-Clark has said the videos were never designed to make children smarter and were intended to be watched with parents.

SINCE WHEN IS BABY EINSTEIN NOT DESIGNED TO MAKE BABIES SMARTER?!