Disney Tops Licensed Merch Sales

[Disney's Divinity]

Looking on those first articles about the brand earnings in 2010 and 2011, I wonder how Mickey and DPrincess franchises got to 4 billion? And how did the Mickey franchise pass Pooh and the Disney Princess franchises?

[Sotiris]

Looking on those first articles about the brand earnings in 2010 and 2011, I wonder how Mickey and DPrincess franchises got to 4 billion? And how did the Mickey franchise pass Pooh and the Disney Princess franchises?

Simple. Those lists for 2010-12 that I posted only reflect sales of consumer products that are licensed to third parties for manufacture and distribution, and where the manufacturer is paying a royalty on goods sold. They don't include sales of products created through in-house divisions of the property owners, content licensing (like video games, home video etc), non-retail products or merchandise manufactured and sold by the property owner.

[Prince Edward]

Looks like the interest in the Disney Princess and especially the Mickey Mouse & Friends franchise has skyrocketed in a few years? EDIT: I SAW THE POST EXPLAINING THIS JUST NOW...

[Mooky]

An 'in-depth' analysis of Disney's leading ladies:

http://www.buzzfeed.com/justinezwiebel/ ... characters

[DisneyEra]

Kida's Caucasian

[DisneyFan09]

An 'in-depth' analysis of Disney's leading ladies:

http://www.buzzfeed.com/justinezwiebel/ ... characters

A cute and fun analysis, but I think the Tinker Bell, Shanti from "The Jungle Book", the Blue Fairy from "Pinocchio", Anita from "101 Dalmatians", Jenny from "Oliver & Company", Chicha from "The Emperor's New Groove", Nani from "Lilo & Stitch" and Sarah Hawkins from "Treasure Planet" should have been included as well. And what about Nakoma from "Pocahontas", the Bimbettes from "Beauty" and Ariel's sisters? (I'm not including the mermaids in "Peter Pan", since they have less screentime)

Is Jasmine really between fourteen and sixteen? I thought she was older.

Is Cinderella really from France? I know there are some references in the movie to France, but I thought it was set in a non-descriptional European kingdom, along with the ones of "Snow White", "Sleeping Beauty", "Mermaid" and "Tangled".

Anna and Mulan are on the single list, but why is there's only a married/single list? Most of the females ends up their love interests, although they don't exactly marry them. Although Jasmine, Esmeralda and Jane are married in the sequel/series. And Pocahontas gets another love interest.

Megara's hair isn't red. Is brownish, but not brunette.

There are only two on the singing list, when almost all of them sing (with exception of Eilowny, Jane, Kida, Lilo and Merida)

Alice actually has a sidekick, her cat Dinah.

Why is Jane on the unknown list of the parent status? She has a father and no mother. And why is she on the Marries into royalty and Queen list?

Yes, I know I'm nitpicking, but I couldn't help it, haha.

[unprincess]

interesting...
I have a hard time seeing Pocahontas as under 20...

[DisneyFan09]

interesting...
I have a hard time seeing Pocahontas as under 20...

According to an Jim Hill Media article, she's eighteen. But she looks and behaves older.

[Disney's Divinity]

Megara's hair isn't red. Is brownish, but not brunette.

That's what ran through my mind.

There are only two on the singing list, when almost all of them sing

And why is she on the Marries into royalty and Queen list?

I'm guessing it's because Ariel and Aurora are the only ones that the story explicitly states are vocally gifted, whereas the others sing like every other character does? I dunno. As for the other thing, I'm thinking they took the "King of the Jungle" title too seriously.

That said, it's a really cute idea. I had no idea Aurora's eyes were purple?

[Mooky]

It is really fun but it's filled with inaccuracies. It's as if whoever made it made assumptions based on clip-art and IMDb's movie descriptions -- that's why I said it was 'in-depth'.

Just a few corrections I would propose:
Age: Mulan should be in the '17-19' bracket. I'm guessing Megara too, but that's debatable.

Country: Belgium for Cinderella ("a tiny kingdom; peaceful, prosperous, and rich in romance and tradition"), and either Denmark or somewhere Mediterranean for Ariel. Tangled's setting is a(n unfortunate) mish-mash of European cultures, so anything but Germany for Rapunzel. Poland/Eastern Europe perhaps. For Aurora, it could be multiple possibilities: France, UK, Germany/Prussia or one of the Baltic countries.

Race: Yes, Kida would most definitely be a person of color. And technically, Jasmine is Caucasian too. Maybe a better classification would be between 'white' and 'PoC'.

Relationship status: I don't really get this one. 'Married' includes heroines who were never even seen having weddings in the original films -- we can only speculate if they were wed or not (presumption is that they were because fairytales and/or historic setting tell us they would be). So either change 'married' to 'in a relationship' or add 'in a relationship' option. How very Facebook-y.
- Married: Cinderella, Ariel, Tiana. Jasmine could have been seen as married at the very end of Aladdin due to festive clothing, but let's say it was for the engagement party. Same for Kida.
- In a relationship: Snow White, Aurora, Belle, Jasmine (?), Esmeralda, Megara, Mulan, Jane, Kida (?), Rapunzel, Anna
- Single: everyone else

Hair color: Megara is definitely a brunette.

Sidekicks: Wouldn't dwarfs be seen as Snow White's sidekicks? Also, Dinah for Alice, Nana for Wendy, the three fairies for Aurora, and Ray and Louis for Tiana (the article states they didn't include them due to Tiana having met them while being a frog, but they do not make a similar distinction for Ariel).

Stitch is not a sidekick but a protagonist. I mean, the Beast should then be a sidekick too following their logic.

I don't get the 'object' sidekick for Kida. She didn't even have one in the original film. This whole category is silly -- Anna and Belle should be in the 'animal/non-human' one.

Parent status: Jane should be in the 'one deceased' bracket.

Royal status: Yup, Jane thing is ridiculous. She's not royal in any way.

Employment: at the 'Princess' and 'Queen' categories. Those are not even professions. Tiana should be the only one listed (maybe Jane too) as employed; the rest basically live off the fat of the land.

A cute and fun analysis, but I think the Tinker Bell, Shanti from "The Jungle Book", the Blue Fairy from "Pinocchio", Anita from "101 Dalmatians", Jenny from "Oliver & Company", Chicha from "The Emperor's New Groove", Nani from "Lilo & Stitch" and Sarah Hawkins from "Treasure Planet" should have been included as well. And what about Nakoma from "Pocahontas", the Bimbettes from "Beauty" and Ariel's sisters? (I'm not including the mermaids in "Peter Pan", since they have less screentime)

The article lists only heroines who were either protagonists or deuteragonists. Those you mentioned are all supporting cast.

[Disney Duster]

Cinderella is seen singing to the music her stepsisters practice too, not just in an "everyone sings" musical-movie way. So she's a singer.

I think her kingdom's a made-up kingdom with French (and some German and Austrian?) culture. I can't see it truly being Belgium unless someone presents a lot of evidence.

Germany is part of Europe. Rapunzel could have been set there. The main reason she was probably put there is because her original fairy tale is German.

Aurora also had animal friend sidekicks in addition to the fairies.

[bradhig]

Target has a princess 8 pack of dolls with Anna and Else. It says Princess Elsa under Elsa rather then Queen Elsa.

[DisneyFan09]

Age: Mulan should be in the '17-19' bracket. I'm guessing Megara too, but that's debatable.

According to the audio commentary for the film, Mulan is sixteen.

Sidekicks: Wouldn't dwarfs be seen as Snow White's sidekicks? Also, Dinah for Alice, Nana for Wendy, the three fairies for Aurora, and Ray and Louis for Tiana (the article states they didn't include them due to Tiana having met them while being a frog, but they do not make a similar distinction for Ariel).

Stitch is not a sidekick but a protagonist. I mean, the Beast should then be a sidekick too following their logic.

I was thinking the same thing, but it depends how close the sidekicks actually are. Snow White does have the sidekicks in the dwarfs. Aurora doesn't have exactly sidekicks, but do interact a lot with animals, as well as Snow does. The same goes for Wendy's interaction with Nana. Tiana befriends both Louis and Ray, the former also when she's human again. Elsa and Kida are the ones who don't have a sidekick at all, along with Megara, although she does interact with Pain and Panic. And Jane semi-befriends the baboon at the end (which is featured with her merchandise).

The article lists only heroines who were either protagonists or deuteragonists. Those you mentioned are all supporting cast.

Fair enough.

[Jay]

@DisneyFan09 Wendy does sing. Her song is "Your Mother and Mine"


I always thought Sleeping Beauty was in Germany and Cinderella was in a tiny French kingdom that bordered Belgium or Switzerland. Rapunzel is harder there are definitely German influences but also other cultures to. I've also wondered what specific country Aladdin was suppose to be. Iraq maybe?

[DisneyFan09]

@DisneyFan09 Wendy does sing. Her song is "Your Mother and Mine"

Oh, I'm sorry. I completely forgot. I'm going to correct it immediatly.

I've also wondered what specific country Aladdin was suppose to be. Iraq maybe?

There are some rumors about it, but the Disney crew went to Iran to do research. However, I guess it's set in a non-specific, Arabian ficitonal place.

[ProfessorRatigan]

With as much as the Princess brand rakes in, you'd figure it wouldn't break Disney's wallet to merchandise the NON-Princess films every ONCE AND A WHILE. I'm not even talking CRAZY merchandising, like, full-time in-stock 'obscure' characters like Robin Hood's cast on the shelves. Just, hey, maybe throwing the fans a bone every time an anniversary comes around or something... Could you IMAGINE if they actually did such a thing how HAPPY that'd make curmudgeons like me?

[DisneyBluLife]

On the Sidekick analysis, shouldn´t Eilonwy be in the object category. Because her sidekick is her magical light ball and not Gurgi (non-human sidekick for her that I can think of in the movie).

[Sotiris]

The numbers for 2014 are out, courtesy of The Licensing Letter.

Estimated Retail Sales of Licensed Merchandise Based on Entertainment/Character Properties, U.S./Canada, 2014

01. Mickey Mouse & Friends (Disney) $1,603 billion
02. Star Wars (Disney/Lucasfilm) $1,079 billion
03. Disney Princess (Disney) $992 million
04. Hello Kitty (Sanrio) $964 million
05. Teenage Mutant Ninja Turtles (Nickelodeon) $900 million
06. Frozen (Disney) $820 million
07. Winnie the Pooh (Disney) $819 million
08. Cars (Disney/Pixar) $720 million
09. WWE (WWE) $549 million
10. Sesame Street (Sesame Workshop) $534 million
11. Monsters University (Disney/Pixar) $468 million
12. Spider-Man (Disney/Marvel) $432 million
13. Batman (Warner) $414 million
14. Peanuts (Iconix) $361 million
15. Thomas the Tank Engine (Mattel) $351 million
16. Angry Birds (Rovio) $309 million
17. Skylanders (Activision) $297 million
18. Despicable Me/Minions (Universal) $267 million
19. Transformers (Hasbro) $255 million
20. Monster High (Mattel) $253 million


Estimated Retail Sales of Licensed Merchandise Based on Entertainment/Character Properties, Global, 2014

01. Mickey Mouse & Friends (Disney) $4,055 billion
02. Hello Kitty (Sanrio) $3,803 billion
03. Winnie the Pooh (Disney) $2,732 billion
04. Disney Princess (Disney) $2,568 billion
05. Star Wars (Disney/Lucasfilm) $2,374 billion
06. Cars (Disney/Pixar) $2,025 billion
07. Spider-Man (Disney/Marvel) $1,458 billion
08. Frozen (Disney) $1,397 billion
09. Angry Birds (Rovio) $1,291 billion
10. Peanuts (Iconix) $1,194 billion
11. Monsters University (Disney/Pixar) $1,116 billion
12. Teenage Mutant Ninja Turtles (Nickelodeon) $1,026 billion
13. Thomas the Tank Engine (Mattel) $935 million
14. Sesame Street (Sesame Workshop) $828 million
15. Dora the Explorer (Nickelodeon) $792 million
16. WWE (WWE) $777 million
17. SpongeBob SquarePants (Nickelodeon) $744 million
18. Betty Boop (King Features) $688 million
19. Ben 10 (Cartoon Network) $681 million
20. Despicable Me/Minions (Universal) $667 million

[Disney's Divinity]

Winnie the Pooh must be very popular overseas. Interesting to see Mickey Mouse at the top since 2013 when it used to be around 6th at one time. Weird to see Betty Boop...

Cars... Yuck. Whatever happened to Hot Wheels? That's what I got as a child.

[Sotiris]

The numbers for 2015 are out, courtesy of The Licensing Letter.

Estimated Retail Sales of Licensed Merchandise Based on Entertainment/Character Properties, U.S./Canada, 2015

01. Mickey Mouse & Friends (Disney) $1,571 billion
02. Star Wars (Disney/Lucasfilm) $1,327 billion
03. Disney Princess (Disney) $1,012 billion
04. Hello Kitty (Sanrio) $945 million
05. Frozen (Disney) $927 million
06. Teenage Mutant Ninja Turtles (Nickelodeon) $891 million
07. Winnie the Pooh (Disney) $827 million
08. WWE (WWE) $670 million
09. Despicable Me/Minions (Universal) $514 million
10. Sesame Street (Sesame Workshop) $513 million
11. Batman (Warner) $469 million
12. Spider-Man (Disney/Marvel) $445 million
13. Avengers (Disney/Marvel) $424 million
14. Peanuts (Iconix) $418 million
15. Thomas & Friends (Mattel) $359 million
16. Superman (Warner) $320 million
17. Skylanders (Activision) $279 million
18. Transformers (Hasbro) $265 million
19. Minecraft (Mojang/Microsoft) $263 million
20. SpongeBob SquarePants (Nickelodeon) $253 million


Estimated Retail Sales of Licensed Merchandise Based on Entertainment/Character Properties, Global, 2015

01. Mickey Mouse & Friends (Disney) $3,999 billion
02. Hello Kitty (Sanrio) $3,756 billion
03. Star Wars (Disney/Lucasfilm) $2,842 billion
04. Winnie the Pooh (Disney) $2,740 billion
05. Disney Princess (Disney) $2,635 billion
06. Frozen (Disney) $1,573 billion
07. Spider-Man (Disney/Marvel) $1,512 billion
08. Peanuts (Iconix) $1,327 billion
09. Despicable Me/Minions (Universal) $1,264 billion
10. Angry Birds (Rovio) $1,065 billion
11. Teenage Mutant Ninja Turtles (Nickelodeon) $1,021 billion
12. Avengers (Disney/Marvel) $1,004 billion
13. Batman (Warner) $982 million
14. Thomas & Friends (Mattel) $960 million
15. Cars (Disney/Pixar) $944 million
16. WWE (WWE) $918 million
17. SpongeBob SquarePants (Nickelodeon) $867 million
18. Sesame Street (Sesame Workshop) $792 million
19. Dora the Explorer (Nickelodeon) $782 million
20. Superman (Warner) $725 million